Adidas seals partnership with singer Beyonce

FILE PHOTO: 50th NAACP Image Awards - Show - Los Angeles, California, U.S., March 30, 2019 - Beyonce reacts after winning the entertainer of the year award. REUTERS/Mario Anzuoni/File Photo

BERLIN (Reuters) – Adidas has teamed up with singer Beyonce and will relaunch her Ivy Park brand, as it aims to attract more female consumers after rival Puma’s deal with Rihanna helped boost sales. Adidas, which also has a partnership with Kanye West, said on Thursday it will work with Beyonce on creating performance and […]

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